Technology vendors ofttimes contribute bylined articles to commerce journals. The articles are ample exposure for these companies on the contrary they don't come cheap - the trades little remuneration for these articles on the other hand the vendors spend eternity and process to advertise pieces, record them, approve them and submit them. Your PR agency can assist your clients leverage their investment by wringing top reward away of these articles. Here are some possibilities:
1. Reprints
2. Bleached papers
3. Product briefs
4. Booklets
5. Speech outline and handouts
Reprints
It's cute vexing to contribute a byline to a publication, solitary to turn sorrounding and spend elder bucks for reprint rights. Nevertheless reprints are exceptional things: they significantly breakthrough your client's exposure to the market. Accomplish trustworthy you apply the reprints anywhere you can, including press kits, presentation handouts and convention take-aways. Proclaim them on your objective too. All the more whether you haven't paid for electronic rights you can probably link to the publication's URL, assuming they've posted your article online. (It doesn't busted up to ask.) Provided you've got digital reprint rights and are posting the article on your client's site, avoid using a scanned hardened draw up of the printed article - the resolution is hard up and not bare readable. Discover a .PDF dossier and handle that for posting and downloading.
Alabaster Paper
Please don't practice the published article as is for a frosted paper -- much if you retain all rights it's shamelessly self-plagiarizing, and if the album retains all rights it's rather criminal. However, you can employment the article content to design the technology abbreviate of a fair paper. Redact for length as cardinal and re-work the words to affirm your client's product and technology take. Then add bloodless paper elements adore a commencement executive precis and a dilemma statement. Chase these with your technology section, and then add details on how your client's product testament solve the problem, a customer process study, and a result on how big league the product is. (You can always switch the composition by writing a caucasian paper first, then editing the technology intersect into a bylined trade periodical article.)
Product Briefs
The article can serve as a abundant argument for expanded product briefs - speak the front and back of an 8-1/2x11, or a longer specialist brochure. Edit the article for length and jazz up the text, and you've got a solid technology reason for the marketing document. (Good marcom can diagram what a NAS gateway is, however not by yammering approximately "enterprise-wide deep material government portals." Puts readers licence to sleep.)
Booklets
One of the boon press kits I ever axiom included a sharp and informative booklet on the vendor's technology. The booklet explained the habitual technology's buildup and background, presented the vendor's product, and listed halcyon customer advantages. It impressed both journalists and customers in a expedient a press proceeds or still a hoary paper wouldn't posses done. Booklets are labor-intensive, so application your trade gazette article as the justification for writing your own.
Speech Outline and Handouts
Cause existing articles as the grounds for client speeches and presentations. Thanks to trade ledger articles are normally vendor-neutral, they'll chore as-is for agnate talks. When the presentation is about a product you can all the more exercise the article outline for the background technology and discussion then add product details, customer context studies, and Q&A's. You can manipulate article reprints as a handout, or turn the outline into speaker's paper money and operate that instead.
If your client gulps at the worth of developing a trade log article, don't liberty them gasping for breath - dossier all the ways they can leverage it to accrual exposure and profits.